心之所向 Choice of Heart
最终“向”字中心的方块代表了影片最终成功上映在大荧幕上，实现理想。 The place I want to go, even if I wear simple straw sandals.
Don’t forget the original intention. Those who yearn in the heart should persist in pursuing even if the conditions are limited.
“What I Want” is a documentary film, which tells about the hardships of a film that took six years from script creation to release.
Beams of light projected by movie projectors are the light of chasing dreams step by step, and four
Chinese characters are projected in this way. Finally, the square in the center of the word “Xiang” represents that the film is finally
successfully shown on the big screen, realizing the ideal.
2023 D&AD奖 / 英国
2023 日本字体设计协会Applied Typography33 / 评审奖 / 东京
2022 创意映射——SGDA设计展 / 深圳