Chinese characters as super symbols to build luxury spirits packaging
Shede is a well-known brand of Chinese traditional wine. Reluctant is one of the most high-end series. T
he Chinese character “she” is used as the super symbol of this wine, combined with the integrated design of bottle cap
and bottle body. At the bottom of the bottle is the Chinese character “de”,
which well explains the high-end quality of the product and the innovative international design of Chinese Baijiu.
2022 全球包装设计奥斯卡PENTAWARDS奖 / 提名奖/ 英国